CHAPTER V BUSINESS AND THE PUBLIC
THE relationship between business and the public has become closer in the past few decades. Business to-day is taking the public into partnership. A num- ber of causes, some economic, others due to the grow- ing public understanding of business and the public interest in business, have produced this situation. Business realizes that its relationship to the public is not confined to the manufacture and sale of a given product, but includes at the same time the selling of itself and of all those things for which it stands in the public mind.